You don't have to change the whole society. If your social business works with only five people, you have invented a seed! Now you can plant it a million times. Grameen Bank got started in a single village with just $27 in loans. Now microcredit is a worldwide movement that helps millions. Social business is beginning the same journey.

The world faces many overwhelming problems, from the environment to infectious diseases to economic collapse. Don't you find this discouraging?

This is the luckiest generation in history, because we have thousands of opportunities to make the world a better place. If all the problems had already been solved, we'd be saying, "What am I going to do with my life?" Instead, we can choose from almost unlimited options.

Where do ideas for social businesses come from?

Technology creates incredible opportunities. Look at the iPhone with its beautiful touch screen. Someone could use this same technology to solve the problem of illiteracy. By touching the icons, an illiterate woman in Bangladesh—or the United States—could learn words, hear stories, play games, and teach herself to read and write. All that's required is for someone to see the potential.

When leading corporations like Danone, Veolia, BASF, and Intel work with you to develop social businesses, how do you assess their motives?

Many people wonder whether corporations like these are "using" me to enhance their reputations. Actually, I think I am using them. They give the idea of social business immediate legitimacy. Now business people around the world are developing their own ideas for social businesses. So I would say to anyone who wants to support this important cause: Use me, please!

Hi from SBworld.tv London, and GrameenFrance.com, Paris  

Profession 2.0 Story - early chartering

(since 1993 chartering (of brand architectures -ie collaboration partnhering of brands) use Q&A approach to designing unique organaisational purpose – the one pivotal question is who (demandingly or productively) would miss what if this system did not exist; to stop the system zeroising we have trillion dollar exponential auditing based on 10-win and 100-win models of which dr yunus social business model is the simplest sub-audit being based on 9-win and 81-win) chartering emerged from norman macrae’s system design work and alumni entrepreneurial revolution The Economist 1976 and is currently integrated into world class brands network which started to connect members around chartering and trilling dollar audit in 1989; this includes all work in genres variously know as: living the brand, learning the brands living script, brand reality of individual passionate and communal pride; total brand corporate responsibility, beyond branding- the most successful global agency of this work is erich joachimstaler who offers 20 CEO end poverty projects if he and dr yunus can directly link these in

YES WE MUST - stop spinning A WORLD WHERE FAMILY AND COMMUNITY IS WHOLLY DEVALUED

The world is exponentially spinning around an unsustainable gravity- project codename (globalgrameen) is about what sustainable gravity needs to be. Amongst other root causes: at every age level we have insuffiecient understanding of systems and expoentials for the netgen transformation 1984-2024 (einstein rated odds against 7 billion humans surviving this ; get it wrong and at best our children will be smothered by orwellian's Big Brother world of being governed by fear not empowered by joy; this makes the 2010s the most exciting decade - what we do will spiral either to 50 times more productive world for all or the orwelian one; londoers search for partial metaphors to systems eg games and maps. 

Pictured is an early game we tested in time for 2005 meeting of 40 at hub-net who committed to share all they had on specific sustainbility creises whiose "curve needed bending" by 2012

Elements we invision:

A survey of goals that need to be spinning the right way by 2020

Understanding that we are in a spin war between  systems powering over lose-lose-lose top-down (macro>media>micro) and systems empowering win-win-win (micro>mediation>macro)

The map of micro>mediation>macro

Takes the “social business system” knowledge that microworld (grameen*brac*jamii bora*microcreditsumit) and follow the strategy that dr yunus was introduced to in paris in 2005 by benedict – microworld can connect round it leaders of macro typologies (corporations*university*national govs) – marrying the best of micro which (through community building and system design) sustain life-critical grassroots services and the best of what the world’s most resourced systems can collaborative knowledge transfer; if we have enough macro system benchmarking how to do this we can:

Also transform 20^th mediation

(world stages – currently only nobel celebrates sustainability heroes at a global level of fame)

place leaders whose behaviors/influence is driven by long-term ex[potential up

trillion dollar audit that frees the biggest global markets to value sustainability exponentials rather than being ruled by corporate irresponsibility of which wall street was only the latest and biggest example of disinvestment in youth and next generation

Fourthly we can start to develop new media (SB netizens*digiyouth*SB competitions in last year of schooling instead of empires exams)

Deadline targeting london’s sustainability Olympics 2012, we aim to swarm and jam in all of the above dynamics; dr yunus for example aims to have at least 100 leaders of macrosystem benchmarking and demonstrating practical case

As citizen community builders and profession2.0 system designers we need to start playing games that make us all aware of what it will take to value multiply above zero sum exponential trajectories

We are prototyping CP12 game which tacitly dr yunus is using to connect the above logics so that microeconomics not Marco conics rules the world

The paradigm for any capital is to have a female human-element ;leader co-mentoring thousands of youth mentors who become the next generation leaders- Dhaka does this with mrs begum; paris does this with benedicted; sustainability London votes for connecting round sofia because her values and life process aim for this but she would be the first to admit she needs all the open collaboration help possible to actually start cheerleading exponential up impacts the way mrs begum or benedict does

Another game is to work out what are practice value multiplying factors that can compound the drucker possibility of a 50 ties more productive world when every young person has abundant opportunities to find their microentr5epreur inside and the systems of globalization are congruent with what drucker’s knowledge age as an opposite way transformation from industrial age integrated

The challenge to turn round: al biggest professions simultaneously

Goodwill multiplication

Transparently mapped of system interfaces

Sustainability up exponentials

Is a global version of what Gandhi*Einstein*Montessori face in freeing India from being empire over

We can make a list of what yes we most achieve if London is after summer 2012 be transformed. This would include:

Empowerment of youth in the UK to be catching up with the French model the only one where tens of thousands now have access to eg danonecummunities as a 21^st C empowering media

We would need the bbc to start transforming itself in line with the “*” movie so that the world’s number 1 public broadcaster covers world service news in line with its social business constitution; this would put the bbc on trajectory envisaged by 1984 microeconomists of with india’s DD reaching a billion people with a yunus apprentice reality show where tv was connected to the audience using the internet to identify 30000 replicable microfranchises for sustainability

A typical sustainability 2.0 or community building professional is Sofia who with support over last 5 years from collaboration sustainability crisis Londoners aims to have direct chief of staff access to the 4 deepest in micro world:

Grameen

Brac

Jamii bora

Microcreditsummit

The 2 deepest in paris world:

Benedicted hec with eg our chair with 4 seats

Danonecommunities , the component of the grameen danone first global grameen brand that is scaling the most empowering media of the 21^st C to be everything that the tv spot disempowered.

2 deep tracks in London:

all organic networks preparing sustainability Olympics London including sofia award as member of London sustainability community builders

londoncreativelabs which as well as practically demonstrating job creation camps in london’s most disadvantage areas can serve to co-edit all job creation social businesses

Parts of the tools Londoners have built collaboratively since 2005 are: collaboration café

Emerging games (;like those embryonicly mentioned above)

Open source methods of design of most purposeful organsisations and exponential auditing of both purposeful system and purposeful networks =system**N

Yunu8s100boookclubs, yunbus10000 dvd clubs, yunus birthday – these flow into swarming and jamming yunusolympics-for examples what if danone communities at almost no cost gets more share of voice than the brand that pays over 100 million pounds to be number 1 advertiser of official Olympics

Various web sites like GrameenIntel.com which ask how can technology most empower micro u[ and co-create 1 billion jobs rather than the current spin where tech is destroying 1 billion jobs

Other potential do nows

-next 1000 bookclub –tightly controlled miniclubs in first instance either sharing with sofia or chris as animators of all the other Y1000 and y10000 with 3^rd person in social action team mostofa zaman

Queen Sofia has asked for deepest 100 microcredits of youthbanking world to be researched and reported between Kenya and Spain world microcreditsummit nov 2011

…